In the new autumn season according Malva Florea, natural and urban live together. The impeccable beauty of our planet with its unique forms, lines and shades was the starting point. The designer gives her personal view on the natural textures, using materials that evidently reminds of leaf streaks, tree bark or natural stone. Top-quality natural materials such as silk and merino wool, accompanied by stylish eco-fur. The palette consists of soft autumn shades: dark chocolate, bronze, light beige, white and ocher with a few bright hues of red.
Clothes are enhanced by decorative elements, folds, fine pleatwork, as well as massive belts. A mix of warmer winter items with light airy dressing creates fit-all-season versatile looks. The collection of the young brand, which still works on its own style and unique sound, demonstrates signature looks already. Along with sheath dresses and maxi outfits, there are trench coats, outwear, blazers, trendy wide pants.
The brand was founded in 2005 by the designer Malva Chernyschova-Verbytska. Due to the spectacular shows in Ukraine and abroad (Lviv Fashion Week, Wedding Fashion Week, Charity show in Philadelphia), the brand became recognizable and gained fans. In 2017, the designer developed the haute couture line, and created the ‘A special story’ capsule collection for the LES SUITES boutique. Embroidery, handmade, innovative solutions in working with materials, creative design ideas and the uniqueness of the pieces – that is creative DNA of Malva Florea