Spring-Summer 2020
I dress for the image. Not for myself, not for the public, not for fashion, not for men.
Marlene Dietrich
This season Malva Florea draws inspiration from women of mystery, legendary German actress and singer Marlene Dietrich. The powerful woman whose road ahead was not so easy, but she had managed to become incredibly strong and influential. She defined the decade’s style – and continue to inspire today. Designer Malva Verbytska mixed innocence and sexuality in her spring/summer 2020 ready-to-wear collection. This combination is another hint of Dietrich’s influence, as Marlene often tried to play a male role while remaining feminine as well.
Women who break stereotypes, look for their own style and dictate it, attentive to details are the heroines of the new Malva Florea collection. They try on the attributes of masculine power, without losing charm and elegance. Creatively rethinking Dietrich’s looks, designer Malva Florea uses the shapes, textures, and silhouettes of the Marlene era that resonate with the brand’s DNA.
One of the key items in the collection is a jacket as an association with Marlene Dietrich’s signature style. Silhouettes: the fitted forms, with an emphasized shoulder line; the draped sleeve; the lightweight silhouette that moves dynamically. The palette combines gentle shades of ivory and faded blue with splashes of red; and a sprinkling of dark noble silver. Also in the collection, there is a print of fishes as a symbol of freedom. Materials: natural silk, chiffon silk, silk crepe, organza, wool, and soft tulle as a signature element. Fabrics with maxi sequins create a Hollywood shine, as well as decorative stones and glass elements.