Malva Florea was founded in 2005 by designer Malva Verbytska. Through collection presentations in Ukraine and abroad—including Ukrainian Fashion Week, Wedding Fashion Week, a Charity Show in Philadelphia, and Mallorca Yacht Week—the brand earned recognition and a loyal following. In 2017, the designer introduced a couture line and created a capsule collection, “A Special Story,” for the LES SUITES boutique. Hand embroidery, meticulous craftsmanship, innovative approaches to materials, original design thinking, and a distinctive visual identity form the creative DNA of Malva Florea.

In 2018, a rebranding marked a new chapter for the house, beginning with a show on the country’s main runway as part of Ukrainian Fashion Week. Immediately afterward, the brand presented a successful cruise collection show in Mallorca. Malva Florea is defined by elegance, exquisite handwork with complex textures, and a balance of femininity and inner strength. The brand draws inspiration from art, the power of nature, the beauty of the female form, unexpected combinations, and a spirit of uniqueness and strong character.

Malva Florea’s clients are socially active women from major cities who live at a dynamic pace, invest in their personal growth, travel, and continually discover something new. Self-sufficient and confident, they carry an inner core. They are the women who start the day with coffee, check their email and social networks, keep everything organized, follow fashion trends, and still manage to keep up with everything.