MALVA FLOREA is a Ukrainian womenswear brand positioned in the contemporary luxury segment, combining high fashion, artisanal craftsmanship, and a modern commercial structure. The brand was founded in 2005 by designer Malva Verbytska as an authorial project rooted in a personal vision of clothing as a form of art and female self-expression.

The brand’s first collections were created within a local atelier in Lviv, where handwork, experimentation with form, and a meticulous attention to detail laid the foundation for its future aesthetic. Over time, MALVA FLOREA evolved into an international wearable art platform, maintaining a balance between craft-driven complexity and contemporary business processes.

Today, the brand operates its own production and a multi-layered structure that includes an experimental laboratory, art department, marketing and PR, sales teams in Ukraine and abroad, as well as logistics and stock management departments.

Each collection is created with a deep focus on detail, texture, and handcrafted techniques, including appliqué, embroidery, 3D petals, weaving, and complex draping that have become the brand’s recognizable DNA. Inspiration is drawn from Ukrainian cultural heritage combined with organic floral motifs, transformed into modern silhouettes designed for both runway and everyday wear.

In 2025, MALVA FLOREA began an active phase of international expansion, entering the US and MENA markets in collaboration with leading sales agencies and planning partnerships with key department stores and online platforms.